A day in the life

Let's get to know our team a bit more, and what it’s like to work at Oxford Heartbeat.

Feico Ulrici, MSc
Head of Product

What is your role at Oxford Heartbeat? How long have you been at the company?

I’m Feico, I am the Product Manager at Oxford Heartbeat and I’ve been at the company for 3 years now.

Walk us through a typical day for you at Oxford Heartbeat

My job in essence is to make sure everyone is aware of what is happening around the company. My day starts with our daily standup meeting with the development team where we share updates. My role is to be the bridge between the developers on one side and the commercial and legal teams on the other. Therefore, they are quite technical meetings, which I enjoy.

After standup, I have meetings with the operations, commercial or legal team. Then I talk to our test team to check our software is working as it should. Sometimes I have calls with clinicians to ask them for their feedback about PreSize® (e.g. to discuss suggested features that could improve our product).

After lunch, I collate all this information and draft a plan for new product features. Then admin and reviewing user feedback. Everything I do goes back to our product strategy and our roadmap of where we want to take PreSize®.

I chose to work at Oxford Heartbeat because…

I’ve always wanted to work in the MedTech industry and I was just waiting for the right company and product. I read about Katerina and the work she was doing in a Medtech article, and I found it all very inspiring. I decided to reach out and see if they had a position available. Soon after I got an email from Katerina inviting me to an interview, and here I am three years later.

What excites you about the future of Oxford Heartbeat?

It is nice to hear all the positive feedback from our end users (clinicians), as that motivates us to make the product even better. On the other end I see what our engineers can do, the ideas we generate as a team and the prototypes we are making…there’s a lot to be excited about! I want to see the product improve over the coming years and be a part of that journey.

A fun fact about me is…

During my student years, I started my own non-profit company that focused on reducing loneliness amongst the elderly, which is a big problem in the Netherlands. We would go to care homes, bake with them and then we’d sell the cakes and pies that we made to coffee shops, restaurants etc. The profits were spent on organised activities for the elderly like taking them to museums.


Join the team that makes a difference

If you’re a driven individual who’d like to join a team of innovators changing the future of surgery, we’d love to hear from you.